Royal Enfield Journey - A Sewing needle to Motorcycle Manufacturing Success Story
Royal Enfield is a world-famous brand of classic, retro, cafe racer and cruiser motorcycles. Do you know how a sewing needle manufacturer business became a giant multinational two-wheeler Indian motorcycle company? Read this full article to know the fascinating journey of this oldest two-wheeler maker brand which production units are still running to its full phase.
 |
| The longest production run of all time motorcycle Royal Enfield Bullet 350 latest version image |
Royal Enfield: Initial History
George Townsend established a production unit of the sewing needle manufacturing that was the first foundation stone of the Royal Enfield. His son started cycle parts manufacturing and supply in 1886 and sold his company after getting a huge loss in 1891. In 1892, this company again started under the name of Eadie Manufacturing Company Limited. In 1896, Eadie collaborated with the new Enfield Cycle Company Limited. During this time the name of Royal Enfield finally born.
The Royal Enfield Motorcycle Company officially founded in 1901 by Albert Eadie and Robert Walker-Smith. The first-ever Royal Enfield Bullet model was manufactured in 1901 by this company at Redditch which holds the record of the longest motorcycle production run of all time which is still selling in the market currently and the demand is high even now. Earlier Royal Enfield was a manufacturer of the cycle and cycle parts.
We know that profit and loss are two important parts of the business. Royal Enfield also halted the production at Redditch in 1970 while the Royal Enfield Bullet production in India continued with the collaboration of Madras Motors from where the present Royal Enfield India born.
Royal Enfield: Entry in India
In 1955, Royal Enfield started assembling the Royal Enfield Bullet model in India with the collaboration of a Chennai based company named Madras Motors. Earlier the parts of the Royal Enfield Bullet imported from England, from 1962 the Royal Enfield Bullet was purely made in India.
David Holder filed a case to keep the Royal trademark with him but the Royal Enfield India won the case and currently producing the motorcycles in the name of the Royal Enfield. Now the Royal Enfield is Royal Enfield India and it's the oldest motorcycle company in the world.
Royal Enfield: Merger with Eicher Group
Royal Enfield copartnered with Eicher Motors Limited of India in 1990. Eicher Group produces buses, trucks, generators, and tractors in India. In 1994, Royal Enfield fully united with Eicher Motors Limited. Royal Enfield is now a subsidiary company of the Eicher Group India.
Royal Enfield has faced a lot of problems in the journey of the legendary motorcycle company with the tag of the oldest brand in the world. In 2002, Royal Enfield stopped the production of the Jaipur unit.
Since 2013, Royal Enfield is reaching the stairs of success day by day continuously. Royal Enfield inaugurated a new plant in the Oragadam, Chennai to fulfill the excessive demand in Inda. It did not stop yet, the new production unit of the same capacity again opened near the same place in Chennai. The old plant situated in the Tiruvottiyur, Chennai produced only some limited models.
Royal Enfield: Growth Story
Royal Enfield acquired a UK-based motorcycle design and production industry Harris Performance Products in 2015 first time. This industry works to design Royal Enfield's new products now a day. Royal Enfield sells motorcycles in more than 50 countries in the world including and exceeded the global sales more than Harley-Davidson Motorcycle Company of the USA.
Since 2015, Royal Enfield's sales are growing rapidly irrespective of the two-wheeler market up and downs. Mr. Vinod K Dasari is the current Chief Executive Officer of the Royal Enfield. Royal Enfield has a production unit in Argentina and its own showrooms in the USA and Indonesia. In 2018, Royal Enfield sold more than 60,000 two-wheelers monthly in its Indian domestic market, and the figure is rising.
Royal Enfield: Types of Motorcycles
Royal Enfield produces classic motorcycles, cafe racer type motorcycles, cruiser motorcycles, adventure motorcycles, and touring motorcycles. Some motorcycles are single-cylinder while some are twins cylinder motorcycles.
Royal Enfield Bullet 350 and Royal Enfield Classic 350 are the single cylinder classic type motorcycles sold by this company which is famous and can easily be seen on the Indian roads. Royal Enfield Thunderbird 350 and Thunderbird 350X are single-cylinder air-cooled 350cc cruiser motorcycles. Cafe Racer type motorcycles of the Royal Enfield are Continental GT 650 and Interceptor 650. These are the twin-cylinder 650cc air and oil-cooled motorcycles. Royal Enfield Himalayan is the adventure motorcycle launched by the Royal Enfield which is used by most of the Indian riders on adventure touring journeys like Leh and Ladakh. Royal Enfield Himalayan is a 400cc air and oil-cooled single-cylinder motorcycle.
2020 Royal Enfield Meteor 350 Launching
In 2020, Royal Enfield has launched the all-new Royal Enfield Meteor 350 cruiser motorcycle globally. Meteor 350 comes in three variants which is Fireball, Steller, and Supernova. Meteor Fireball 350 is designed for city riding and the Meteor Supernova 350 is made for pure cruising. The engine of the Royal Enfield Meteor 350 is all new and vibration-free because of the presence of the less moving parts and a dynamic balancer shaft in the engine. Royal Enfield first time introduced the GPS system and Bluetooth connectivity in this motorcycle.
Royal Enfield: Next Futuristic Move
Royal Enfield is working to develop the next generation electric bike. Royal Enfield has introduced the Make It Yours facility to offer extra customization of its motorcycles by visiting their official websites in the 3D view. You can customize your bike Royal Enfield will provide you the same customized motorcycle.
Royal Enfield: Final Words
Royal Enfield motorcycles are known for the legendary durable engine and all strong steel body parts. Affordability is also the main factor in the higher sales of Royal Enfield's motorcycles. The unique exhaust notes dug-dug really steals the heart.
I hope you enjoyed this post about the journey of the Royal Enfield Motorcycle Company. Keep reading, Keep sharing.